Fred Vogelstein, the author of Dogfight: How Apple and Google Went to War and Started a Revolution, continues to track the two rivals closely, and is often asked for his views on the ferocious rivalry between Apple and Google.

[image src=”http://www.fredvogelstein.com/wp-content/uploads/2013/11/fred-250px.jpg” alt=”Fred Vogelstein” type=”circle” float=”center”] [custom_headline type=”left” level=”h3″ looks_like=”h4″ accent=”true”] Is history repeating itself? [/custom_headline] [dropcap]I[/dropcap]t’s starting to look very similar to the fight that Apple had with Microsoft in the 1980s, which was that ultimately the best way to get control of the market is to distribute the software to as many different manufacturers as you possibly can,” Fred said in an interview with the CBC’s Lang & O’Leary Exchange. Watch the interview.

[custom_headline type=”left” level=”h3″ looks_like=”h4″ accent=”true”] What does it take to change the world? [/custom_headline] [dropcap]W[/dropcap]hat took me by surprise was just how incredibly hard it is to do what you guys do,” Fred told an audience at Microsoft Research. “Creating products that actually change the world is not just a job, it’s actually kind of a quest, and it’s not a straight line by any stretch of the imagination.” Watch the discussion.

[custom_headline type=”left” level=”h3″ looks_like=”h4″ accent=”true”] Were Apple and Google ever really friends? [/custom_headline] [dropcap]G[/dropcap]oing back to 2006, Apple and Google were not only friends, they were sort of the yin and yang of the technology world,” Fred tells listeners of San Francisco-based KQED’s Forum. “In the early days of Google when its VC’s were pressuring Larry and Sergei to hire a more seasoned CEO…they said quite publicly the only person they would consider would be Steve Jobs.” Listen to the discussion.

[custom_headline type=”left” level=”h3″ looks_like=”h4″ accent=”true”] What are they really fighting about? [/custom_headline] [dropcap]W[/dropcap]hat they are really fighting about is the future of television,” Fred tells David Hyde of Seattle’s KUOW. Smartphones are now portable TV’s in consumers’ pockets, and both companies are eyeing bigger roles in entertainment content distribution. “Together they have $200 billion in cash – half the value of all Hollywood,” Fred says. Listen to the interview.

[custom_headline type=”left” level=”h3″ looks_like=”h4″ accent=”true”] What’s one of the worst jobs in Silicon Valley? [/custom_headline] [dropcap]F[/dropcap]red tells the hosts of MSNBC’s The Cycle about the striking cultural differences between the two companies. “One of the worst jobs in Silicon Valley still is being a marketer at Google,” he says, noting that the second most-powerful leader at Apple is designer Jony Ive. Watch below, or see it on the network’s site.

[custom_headline type=”left” level=”h3″ looks_like=”h4″ accent=”true”] Who got hammered while Jobs showed off the iPhone? [/custom_headline] [dropcap]S[/dropcap]teve Jobs insisted on live demos at product announcements, making everyone involved very nervous. At the 2007 launch of the iPhone, then far from finished, “a handful of engineers were sitting in the fifth row doing shots of Scotch,” Fred tells Bloomberg TV’s Cory Johnson. “By the end of the announcement they were not only elated that it had gone well, but they were also hammered.” See the interview.

[custom_headline type=”left” level=”h3″ looks_like=”h4″ accent=”true”] Can Apple and Android co-exist? [/custom_headline] [dropcap]I[/dropcap]would like to believe they can coexist and I can make an argument that they will find a way, because ultimately it will be better for consumers and for innovation in general,” Fred tells San Jose’s metroactive.com. “But the history of technology makes a very powerful counterargument. The history of technology over the last 20 years suggests it probably won’t work like that.” Read the interview.

[custom_headline type=”left” level=”h3″ looks_like=”h4″ accent=”true”] What makes the fight so fierce? [/custom_headline] [dropcap]T[/dropcap]his fight is fierce and it’s getting more fierce,” Fred explains on Reuters’ Breakingviews program. “They’ve come to realize this isn’t just a fight about who’s got the latest coolest gadget. This is a fight who’s going to control not just the tech world but the media world as well.” Watch the discussion.

[custom_headline type=”left” level=”h3″ looks_like=”h4″ accent=”true”] Who ultimately wins? [/custom_headline] [dropcap]U[/dropcap]ltimately I think that Google is going to win because Steve Jobs is no longer alive,” Fred tells Cult of Mac. “Apple’s success over the last fifteen years has been predicated on the company’s ability to take enormous risks. The iPod, the iPhone, the iPad were all bet-the-company kinds of decisions. Only a founder within an organisation has the credibility to take risks like that.” Read the interview.

[custom_headline type=”left” level=”h3″ looks_like=”h4″ accent=”true”] What could stop Google? [/custom_headline] [dropcap]T[/dropcap]rying to predict antitrust action is harder than trying to predict the weather,” Fred tells TechCrunch’s Andrew Keen. Antitrust is as much an economic and political as technical and legal discussion, he observes. “Whether or not somebody goes after Google for antitrust will depend on the administration in Washington and it will depend on the government’s ability to rally public support to take Google on.” Watch the conversation.